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SCANDIFLEX
ART DIRECTION / BRANDING & VISUAL IDENTITY

Since 1985 Scandiflex is one of the leading Swedish producers of printed flexible packaging laminates for the food industry. I've been involved in a rebrand and positioning project, creating a new logo, visual identity and tone of voice for the company.
VÄRT ATT NOTERA
ART DIRECTION & DESIGN / PRINT

Sedermera Fondkommision is a stockbroker agency based in Malmö, focusing on fair and transparent stock broking. The aim of this project was to visualize their approach in an 8 page presentation brochure, including an "etichal compass" and a new stationery.
VECTORS
ILLUSTRATION / PRINT

Some of the work displayed here is a reaction of observing political & ethical injustice, and some is of a more trivial nature. A corner stone is the motivation to use art as a form of visual communication, and the ability to reach and influence the general public with this medium.
HSB IDÉOLOGI
CONCEPT, ART DIRECTION & DESIGN / VARIOUS MEDIA

HSB stated that they wanted to create awareness amongst existing and potential customers that HSB is not just a property developer, but also offers a wide range of services related to housing and living.
BODYPARTS OF WORK
ART DIRECTION & DESIGN / PRINT

I've collected a major part of my illustration-, type- and identity work in a printed A4 document (100 pages).
CLEMONDO ANNUAL REPORT
ART DIRECTION & DESIGN / PRINT

Clemondo stems from the words "clean" and "mondo"(meaning earth) and they work with cleaning solutions for the automotive-, healthcare and food industry. Brand essence.captures in images and copy. A4 size, 64 pages. My role was art direction and design.
MK IDENTITY
ART DIRECTION & DESIGN / VARIOUS MEDIA

Mikael works as a designer/carpenter and blacksmith, and was in need of logo and visual profile for his business. The idea was to create a clean, modern identity that still had a strong link to the long tradition of skilled carpentry.
ELEVATED
ART DIRECTION & DESIGN / WEB & PRINT

The aim was to tell the stories of skiing, by skiers, using bold imagery and typography, in a clean structured layout. I created the logo+name to capture the essence of the publication. The ”VA” was transformed into a silhuette of a mountain. Hidden in the negative space of the ”A” is an arrow pointing upwards, suggesting elevation.
ROYAL ELASTICS
CREATIVE & ART DIRECTION / PRINT

A campaign pitch for Royal Elastics, a sneaker producer/retailer. The Idea was to redesign old paintings and put royalties in modern sneakers and make them talk in a “street” influenced way.
EVENTGASTRONOMI
ART DIRECTION & DESIGN / VARIOUS MEDIA

During summer Broderskap Event Gastronomi travel to major festivals around Sweden, blessing the festival goers high quality and innovative street food concepts. I produce all brand assets, from scratch to finished product. That includes logos, menues, backdrops, flyers, banners, gift vouchers etc.
SOLKLARA FAVORITER
ART DIRECTION & DESIGN / PRINT

Inspirational travel magazine produced for Solresor. Covering summer destinations mainly around the Mediterranean and the Atlantic. My role was art direction and design. 100 pages, A4 size.
MIXED MEDIA
ILLUSTRATION / FINE ART

Most of the work displayed here is a reaction of observing political & ethical injustice, and some is of a more trivial nature. Both commissioned and non-commissioned work. Tools & techniques: Adobe Illustrator , collage, wallpaper paste, Acrylic paint and markers.

RESUME

Hello! My name is Fredrik and I am a semi young swede, born and raised on the lovely Island of Tjörn, north of Gothenburg, Sweden. When I’m not doing what I do best, juggling graphics, layouts, typopraphy or illustrations, I love hanging out with my family or taking my snowboard for a ride.

ACADEMIC DEGREES

Bachelor of Communication Design
Billy Blue School of Graphic Arts, Sydney.
2007-07-27 - 2008-06-23

Bachelor of Science in Industrial Design
Gotland University, Visby, Sweden.
2003-08-20 - 2006-06-15

ARTISTIC SKILLS

HONORS & AWARDS

Commodore award 2008.
Top graduate at Billy Blue College of Design in Sydney. For academic performance, attitude, creativity and professionalism.
Rookie of the year 2013.
Awarded after my first year at Solresor. For attention to detail, efficiency, creativity & attitude.

WORK EXPERIENCE

Navigator Communications (Malmö, Sweden)
Reference on request.
2018-01-08 - present.
Branding, strategic communication.
My role: art director.
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Solresor i Sverige AB (Malmö, Sweden)
Reference on request.
2013-06-01 - 2018-01-05.
Creating travel magazines, catalogues,
brochures, ads and banners - print and online.
My role: art director and  graphic designer.

Magicdust Pty Ltd (Mona Vale, Sydney)
Ian Mills - Owner, +61 (0)44 926 62 00
2008-10-01 - 2013-05-31
Branding, development of visual identitys to businesses in Australia and south east Asia.
My role: Illustrator and graphic designer.

LikeMindedStudio (Surry Hills, Sydney)
Luca Ionescu - Owner, +61 (0)292 804 206
2008-07-01 - 2008-10-01
Creating Illustration elements, designing ads, T-shirt prints and concept development.
My role: Illustrator.

TOOLS OF THE TRADE

LANGUAGES

INTERESTS

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CONTACT

Phone +46 706 53 46 44
Email fredrik@flawlessformula.se
FREDRIK OSCARSSON / GRAPHIC DESIGN / ILLUSTRATION / ART DIRECTION